Cure & Care
The wood vertical elements of the custom shelving display, follow a parametric variable curve that is formed by designing a curved visual field for the visitor that relates to the product display as it unfolds. Therefore, the specific method of contextualising the elements targets the whole perception of the visitor, who can rapidly see all the products on display. To this end, the objective is to create a functionally unified space, that does not interrupt the overall spatial continuity between the outer, public space of the shopping area and the private workspace of the pharmacists.
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